THE PEOPLE BEHIND
OUR MISSION is to improve lives through innovative best-in-class products.
We want to enable as many people as possible to live longer, healthier lives—and to function at the highest possible level.
The rate of scientific innovation that affects human health has dramatically increased in recent years, and the marketplace has struggled to keep up.
We're dedicated to converting scientific innovation into accessible products that help people live better lives.
Mike X Franzini
HOW WE BROUGHT BROQ TO AMERICA
A STORY OF DETERMINATION AND PERSISTENCE
On that podcast, she said that there was only one supplement in existence that contained stabilized sulforaphane (as opposed to its precursors). She said it was only available in France, and it was called Prostaphane.
She also said that she personally took Prostaphane with every meal, because she considered it the best source of sulforaphane available.
We immediately thought someone needs to bring this product to America!
We reached out to Triballat Noyal, and asked if they'd be open to meeting to discuss making the product available in the U.S. and Canada.
We later learned that they were receiving quite a few messages from the U.S. after that episode of Rogan's podcast. Our first message got lost in the shuffle. So, we emailed the CEO of Triballat, asking if we could come for an in-person meeting.
We got a reply from Géraldine Veuillet-Le Clerc, and, within two weeks, we were on a flight from Los Angeles to Paris—and then a 2-hour train ride to Rennes.
Quite a few conversations later, in January, 2020, we returned to France to finalize the plan. We all shook hands on the deal, and BROQ was launched.
We worked closely with the Triballat team for the rest of 2020, and—on January 1, 2021—we launched BROQ in America!
DEVELOPED AND MANUFACTURED BY:
Triballat Noyal is a family-run business located in the Brittany region of France.
What began as a tiny operation producing a variety of high-quality cheeses in northern France in 1951 has evolved into a company that is a pioneer in organic food products and in plant-based products, with annual sales of over $300 million, and 18 manufacturing facilities across France.
The mission of Triballat Noyal is to support humankind and the planet with constant innovation, as they build the future of nutrition, focusing on 4 main activities:
- Plant-based alternatives
- Organic production
- Sustainable dairy products
- Innovative ingredients
Nutrinov is the research and development arm of Triballat. Its mission is to improve the future of nutrition and health using the best sources nature has to offer.
From 1999 to 2014, Triballat / Nutrinov worked to develop a sulforaphane supplement based on broccoli seeds. In 2015, they began selling it in France as Prostaphane, which was their first product outside of the natural foods space.
Before BROQ, the product was not available in North America.